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AMTA publishes 2021 research on the state of the massage therapy profession

Posted: October 26, 2021 at 9:41 am MDT|Update: 38 minutes ago

EVANSTON, ill., October 26, 2021 / PRNewswire / – The American Massage Therapy Association (AMTA) has released its Research summary 2021 on the state of the profession of massage therapist. While massage therapy has been hit hard by the COVID-19 pandemic in 2020, the profession has rebounded in strength. The majority of massage therapists are again working with improved safety protocols in place. Therapists used their creativity and adapted – changing work environments, cleaning and appointment procedures, and listening to feedback from their clients who increasingly seek massage for reasons of pain and health. As we take a look at key market data from 2021, the state of the massage therapy profession looks bright based on these latest findings from recent AMTA surveys, agency data, and COVID-related information. 19.

To find a qualified massage therapist in your area, visit

In 2021, consumers are turning more and more to massage therapy for pain relief and for health reasons

Consumers say massage therapy may be effective in reducing pain The most recent research indicates that 92% of consumers say massage therapy can be effective in reducing pain and 91% believe it can be beneficial for health and well-being. In addition, more consumers than ever (83%) agree that massage should be considered a form of health care while few perceive it as just a form of pampering.

More Consumers Are Discussing Massage Therapy With Their Health Care Provider
In 2021, the most all-time consumers (26%) discussed massage therapy with their health care provider. Of those consumers, 35% said their doctors strongly recommended it. And, more consumers have massages at medical centers than in previous years – these settings include chiropractic offices, physiotherapist offices, alternative therapy clinics, hospitals, and doctors’ offices.

Why Pain Massage Is More Important Than Ever
During the pandemic, many chronic pain services were disrupted as health systems across the country were forced to redistribute resources for non-emergency outpatient care to intensive care units for COVID-19 patients . This delayed access has exacerbated the pain crisis in the United States, contributing to excessive drug dependence and addiction. Now that massage therapists are practicing again, non-opioid pain therapies, like massage, are more important than ever.

How has COVID-19 impacted the profession of massage therapist?
Although COVID-19 continues to impact the country, consumers are once again getting massages. Research shows that among consumers who have received a massage, 92% expect to receive one in the future, with most expecting to receive one within the next 6 months. However, the pandemic has created a change in consumer behavior; consumers are now paying more attention to cleaning and safety procedures. Almost half of consumers (44%) indicate that they would ask their therapist about hygiene standards before making an appointment. In addition, 44% of consumers prefer to wear a mask during a massage, and 36% would also like the therapist to wear a mask.

Overall, massage therapists have changed their work practices and cleaning and appointment procedures due to state regulations surrounding the COVID-19 pandemic. To learn more about the latest trends and consumption data, visit AMTA’s 2021 Massage Therapy Industry Fact Sheet.

About the American Massage Therapy Association
The American Massage Therapy Association, the most trusted name in massage therapy, is the largest non-profit professional association serving massage therapists, massage students, and massage schools. The association is run by volunteer leadership and encourages direct and ongoing membership participation through its 51 chapters. AMTA strives to advance the profession through ethics and standards, promoting fair and consistent licensing of massage therapists in all states, and educating the public on the benefits of massage. . To find a qualified massage therapist in your area, visit AMTA massage therapist location service.

All research data comes from the 2021 AMTA consumer survey.

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SOURCE American Massage Therapy Association

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