The Company raises the bar with ambitious environmental targets

VALCOURT, QC, April 11, 2022 /PRNewswire/ – Today, BRP Inc. (TSX: DOO) (NASDAQ: DOOO) announced its commitment to take corporate social responsibility (CSR) even further with the launch of its new CSR25 program. It includes more ambitious environmental goals than ever before, concrete initiatives and sets targets for 2025 and beyond. It also reflects BRP’s intention to lead the industry in corporate citizenship.

“We are very proud of our CSR25 program, which pushes the boundaries of our commitment to creating a better future for our employees, our dealers, our customers and all our stakeholders, said José Boisjoli, President and CEO. “Not only does it align with our strategy and industry best practices, but it also sets lofty goals that reflect the growing environmental and social concerns of our communities. We look forward to the enthusiastic participation of all of our employees in around the world to ensure that our efforts are successful.Our Board of Directors and our management team are fully dedicated to ensuring that we make tangible progress and to monitoring our results on a regular basis.

BRP’s CSR25 program promotes value creation around three main pillars: Environment, Social and Governance. The responsibility for each of them has been entrusted to senior managers who use their expertise to ensure the achievement of the program’s objectives. They focus specifically on BRP’s people, communities, operations and products and break down as follows:

  • Reduce carbon footprint related to products and operations

    In 2021, BRP took an important step towards reducing the carbon footprint of its products with the announcement of a $300 million investment over the next five years to electrify each of its existing product lines by the end of 2026. BRP aims to have 50% of its units sold as electric by 2035. aims to launch new electrical products and new models that emit less CO2 than their predecessor. Thus, BRP recently confirmed its first models of electric vehicles with the upcoming launch of an all-electric line of Can-Am motorcycles.

    On the operations side, BRP aims to make its facilities carbon neutral and achieve zero waste to landfill by 2030. It also aims to reduce CO emissions.2 emissions from its supply chain by 25% by 2035.

  • Ensure a positive and lasting impact in communities and the daily lives of employees

    BRP reiterates its commitment to invest 1% of its pre-tax profits in community support by 2025.

    Additionally, the company is stepping up efforts to empower all cyclists in the motorsports community to ride responsibly with the new BRP. Responsible Driver Program. It aims to encourage riders to focus more on safety, riding etiquette and the environment.

    To foster an even more inclusive culture where everyone feels like they belong, BRP has embarked on a diversity, equity and inclusion (DE&I) approach. The company has established a diverse DE&I Board comprised of employees from diverse backgrounds and workplaces and led by two senior executives who will implement a robust action plan. Resource groups specific to DE&I employees are also formed to achieve the goals.

  • Continue to make sound strategic decisions, maintain high ethical standards and conduct operations in a sustainable manner

    Under its Governance pillar, BRP also announces the upcoming launch of an enhanced version of its Code of Ethics. The intention is to engage and further empower its employees and other stakeholders in maintaining and displaying high ethical standards and behaviors in all of BRP’s activities.

Sandy VassiadisVice President, Global Communications and Corporate Social Responsibility, added, “As a global leader in powersports vehicles, propulsion systems and boats, we are committed to reinventing the way we transport people from more sustainably and to take care of our communities. The program we are launching today reflects our commitment to lead by example and inspire our industry to play an active and engaging role in creating a better future for all. We look forward to rallying our entire network around our CSR initiatives and promoting eco-responsible practices.”

For more details on BRP’s CSR25 program and its initiatives, please visit the Corporate social responsibility section of our website.

Caution Regarding Forward-Looking Statements

Certain information included in this press release, including statements regarding the Company’s CSR25 program and its intention to set environmental, social and governance goals, targets and initiatives, its intention to electrify existing product lines , its intent to introduce new lines of electrical products and other statements that are not historical facts, are “forward-looking statements” within the meaning of Canadian law and United States securities laws. Forward-looking statements are generally identified by the use of words such as “may”, “will”, “should”, “should”, “could”, “expect”, “anticipate”, “anticipate”, ” intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “prospects”, “predicts”, “projects”, “probable” or “potential” or the negative variants or other of these words or other comparable words or expressions. Forward-looking statements, by their very nature, involve inherent risks and uncertainties and are based on many assumptions, both general and specific. BRP cautions that its assumptions may not materialize and that current economic conditions render these assumptions, although believed to be reasonable at the time they were made, subject to greater uncertainty. These forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors that may cause the actual results or performance of BRP or the powersports industry or marine are materially different from the outlook or any future results or performance implied by such statements. Further details and descriptions of these and other factors are disclosed in BRP’s Annual Information Form dated March 25, 2022.

About BRP

We are a global leader in the world of powersports vehicles, propulsion systems and boats built on 80 years of ingenuity and intensive consumer care. Our distinctive and industry-leading product portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on-road and off-road vehicles, Alumacraft, Manitou, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our product ranges with an activity dedicated to parts, accessories and clothing to fully improve the driving experience. With annual sales of C$7.6 billion in more than 120 countries, our global workforce is made up of nearly 20,000 motivated and resourceful people.


Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, Stacer, Savage and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.