TOKYO, October 14, 2022 /PRNewswire/ — Sony Group Corporation (hereafter “Sony”) is launching a new social media campaign on October 13, 2022titled “U THE WORLDBUILDER,” a social media co-creation project featuring the popular actor Finn Wolfhard in which users discover and share the extraordinary in the ordinary. Sony’s goal is to “fill the world with emotion, through the power of creativity and technology”. The project aims to give opportunities to those who wish to fully showcase their creativity, with Sony providing overall support for the campaign, providing a platform for social media users to participate, share their work and discover the joy to create.


Taking place from October 13 until November 30, the campaign invites creators to “discover an extraordinary world in ordinary settings” by seeing their daily lives from another angle and encourages them to discover and photograph a scene that reminds them of a movie or a game to post it with the hashtag “# UTHEWORLDBUILDER” on Instagram. Wolfhard will also play an active role in encouraging users to participate in the campaign. The only thing people need to participate is their imagination.

Innovative creators, including professional photographers, will join the campaign and use Sony cameras to capture a scene from everyday life that reminds them of their favorite movies or games. They will then post a breakdown of the tools and techniques they used, helping to bring value to serious creators looking to take their photography to the next level and beginners who only have access to a camera via their smartphone.

As a finale to this campaign, Wolfhard will hand-pick his favorite pieces posted by creators to create a collective work to be displayed on Sony Group’s official Instagram account (, allowing creators’ work to gain prominence. visibility.


How to enter:

  1. Find a familiar everyday scene that reminds participants of a movie or game.
  2. To take a picture.
  3. Post it as is or with as much post-processing as participants want and add the name of the movie or game that inspired them, #UTHEWORLDBUILDER, and mention
    Check the highlight and stream on Sony Group’s Instagram account for more details.

Official site:

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About Finn Wolfhard


Finn Wolfhard (born December 23, 2002) is a Canadian actor and musician. He became known by playing Mike Wheeler in the Netflix series Stranger Things (2016 – present). He can also be seen next in the highly anticipated feature film “Ghostbusters: Afterlife”, a new chapter in the director’s “Ghostbusters” universe. Jason Reitman.

SOURCESony Group Corporation