Dublin, Sept. 22, 2022 (GLOBE NEWSWIRE) — The “Global Artificial Intelligence in Marketing Market Report 2022” report has been added to from ResearchAndMarkets.com offer.

The global artificial intelligence in marketing market is expected to grow from $13.51 billion in 2021 to $17.46 billion in 2022 at a compound annual growth rate (CAGR) of 29.25%. The artificial intelligence in marketing market is expected to reach $48.91 billion in 2026 at a compound annual growth rate (CAGR) of 29.38%.

APAC was the largest region in the Artificial Intelligence in Marketing market in 2021. The regions covered in the Artificial Intelligence in Marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

The growing adoption of virtual assistants is expected to boost artificial intelligence in the marketing market. Virtual assistants are services on the Internet or a dedicated network with on-demand delivery. Due to the pandemic and lockdowns, small and medium businesses are increasingly focusing on streamlining their business models by adopting virtual assistants.

For example, in April 2022, ThriveMyWay published an article stating that chatbot e-commerce transactions are expected to reach $112 billion by 2023. Conversational technologies such as virtual agents and chatbots can help businesses save up to 30% off customer support costs. Hence, the growing adoption of virtual assistants will increase the demand for artificial intelligence in the marketing market.

The advancement of technologies is considered as an emerging trend of artificial intelligence (AI) in the marketing market. Software vendors are bringing new cutting-edge technologies for automated and integrated business models. In October 2020, IBM planned to provide its IBM Watson, a set of artificial intelligence tools for enterprises to industry leaders and make it available throughout the advertising ecosystem. Changing existing business practices can provide businesses with enhanced AI capabilities in terms of language, automation, and trust.

In March 2022, Zoomd Technologies Ltd., an Israel-based marketing technology company, announced the acquisition of Albert Technologies Ltd., for an undisclosed amount. Through this agreement, Zoomd aims to expand its products on a self-service and SaaS business model using Albert’s expertise in artificial intelligence (AI) and to add Fortune 500 customers who will now be able to use the Zoomd products and services. Albert Technologies Ltd. is an American company offering a marketing solution based on artificial intelligence.

Scope

Covered markets:

1) By technology: Machine learning; contextual computing; natural language processing; computer vision
2) By offering: Computer equipment; Software; Services
3) By type of deployment: cloud; On the spot
4) Per application: advertising on social networks; search advertising; Dynamic pricing; Virtual Assistant; Content curation; Sales and Marketing Automation; analytics platform; Others

Main topics covered:

1. Summary

2. Artificial intelligence in marketing market characteristics

3. Artificial Intelligence in Marketing Market Trends and Strategies

4. Impact of COVID-19 on Artificial Intelligence in Marketing

5. Artificial Intelligence in Marketing Market Size and Growth

6. Artificial Intelligence in Marketing Market Segmentation

7. Artificial Intelligence in Marketing Regional and Country Market Analysis

8. Asia-Pacific Artificial Intelligence in Marketing Market

9. Artificial intelligence in China in the marketing market

10. India Artificial Intelligence in Marketing Market

11. Japan Artificial Intelligence in Marketing Market

12. Australia Artificial Intelligence in Marketing Market

13. Indonesia Artificial Intelligence in Marketing Market

14. South Korea Artificial Intelligence in Marketing Market

15. Western Europe Artificial Intelligence in Marketing Market

16. UK Artificial Intelligence in Marketing Market

17. Germany Artificial Intelligence in Marketing Market

18. Artificial Intelligence in France in the Marketing Market

19. Eastern Europe Artificial Intelligence in Marketing Market

20. Russia Artificial Intelligence in Marketing Market

21. North America Artificial Intelligence in Marketing Market

22. USA Artificial Intelligence in Marketing Market

23. South America Artificial Intelligence in Marketing Market

24. Brazil Artificial Intelligence in Marketing Market

25. Middle East Artificial Intelligence in Marketing Market

26. Africa Artificial Intelligence in Marketing Market

27. Artificial Intelligence in Marketing Market Competitive Landscape and Company Profiles

28. Major Mergers and Acquisitions in the Artificial Intelligence in Marketing Market

29. Artificial Intelligence in Marketing Market Future Outlook and Potential Analysis

30. Annex

Companies cited

  • IBM
  • Selling power
  • Amazon
  • Facebook
  • Oracle

For more information on this report, visit https://www.researchandmarkets.com/r/15545r