Local Marijuana Business in Grand Rapids Seeks to Help create equity in the cannabis industry, and one of the best ways to do that is to provide educational tools. The program is offered by Fluresh of Michigan, a vertically integrated medical and adult cannabis company.

Fluresh’s Cannabis Entrepreneurship Program, whose goal is to create “a fairer and more inclusive industry,” recently announced that it will give five applicants the chance to learn how to enter and become a member of the marijuana market.

“What you find in the cannabis industry is this push for social equity policy,” said Fluresh’s general counsel and chief regulatory adviser. Shoran Reid Williams told local media. The Grand Rapids-based weed company wants to give residents “behind-the-scenes insight into the industry with hands-on experience.”

Although the program focuses on cannabis, its main hope is to inspire change in the community. “I don’t care if someone from 49507 (Grand Rapids zip code) decides to be in the cannabis business,” said Reid Williams. “I care a lot more about doing 49507, and communities like that, having better parks, creating ways for people in those communities to have ways out of that condition, out of those circumstances.”

New job opportunities

“The Fluresh Cannabis Entrepreneur program has helped me on my cannabis entrepreneurial journey,” said Jessica Austin, who completed the program in 2021.

“The key sessions helped me identify how I can thrive in the cannabis industry through networking and educational opportunities. The connections I made and the things I learned about the industry cannabis started here,” added Austin, who is now the owner. of Creative Carvings, which makes fruit bowls and arrangements in Grand Rapids.

Apps for the program will be accepted until december and applicants will be notified of their selection by Dec. 9, according to the website.

Seeking to reduce the stigma of marijuana in Detroit

Cannabis pledgea subsidiary of TerrAscend Corp. TRSSF announced its fourth social equity grant recipient, Midwest CannaNurses (MCN), a Detroit education consulting firm that seeks to increase understanding of the benefits of cannabis and how to use it safely and for wellness.

Ebony Smith and Biyyiah Leetwo cannabis nurse educators, founded MCN in 2020 after answering questions about cannabis in the communities they served, “but not seeing healthcare providers at the table providing information,” said Lee, according to Axion Detroit News.

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Photo: Courtesy of Margo Amala on Unsplash