DUBLIN, May 26, 2022 /PRNewswire/ — The “2022 Digital Marketing Survey of Life Scientists” report has been added to from ResearchAndMarkets.com offer.

The voice of 841 scientists on how they want to be marketed online

This report examines some of the most important elements of digital marketing, including search engine optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists who responded to this survey described their use of each of these channels, how they use them, and the forms of content they most want to access.

Scientists were among the first to use the Internet to publish and share information and to communicate with each other. Suppliers of laboratory instruments and consumables were among the first to identify the digital behavior of their customers and respond with marketing emails to direct them to the first online catalogs and e-commerce systems.

This evolution continues today among suppliers and scientists alike. As scientists take advantage of new digital media, their suppliers are responding with new ways to inform and influence their customers online.

Exciting information, including:

  • Social networks: which companies win? Platforms used (Facebook, Twitter, LinkedIn and many more) Geography (NA, EU, APAC), power users, professional and personal use by scientists, what works
  • Media websites: who wins? Reading time, preferences, credibility of media advertisements
  • Mobile apps: who wins? Usage by geography and generation
  • Activities: What are the best digital activities? What is the role of in-person activities
  • Comments on how companies should communicate, who should speak on behalf of the company? Other content provided by marketing vendors, videos, peer-to-peer sources, in-person events and more.

Goals

  • Understand the use and preference of social media and science-related websites
  • Characterize the impact of social media and science-related websites on the perceptions of scientists
  • Understand the pros and cons of digital marketing to scientists

Main topics covered:

  • Overview and objectives of the study
  • Demography: who was interviewed, from where? Which job? What ages? Employed in academia/pharma?
  • Executive summary: main points of the report, who wins
  • Social media usage: preferences, platforms, time spent, generational usage, life science vendor ranking, power users
  • Science-related media website usage: media sources, time spent, experienced users, peer-to-peer recommendations
  • Learn more about new products: what are the best methods for training scientists. What’s wrong?
  • Credibility of spokespersons: usefulness of spokespersons, who should speak? What should they talk about?
  • Vendor Sponsored Content: How Credible and Useful Is It?
  • Videos produced by life science companies: what do scientists want?
  • Experience Matters: Which Digital Activities Are Useful? In-person activities? How should life science companies interact with users
  • Mobile Marketing: Top Apps, Time Spent, Generational Usage, Life Science Vendor Success
  • Methodology: how the results were obtained

Companies cited

  • Agilent
  • Aldevron
  • Coulter Beckman
  • Becton Dickinson
  • Bio-Rad
  • Brucker
  • Cytiva
  • Eppendorf
  • Illuminated
  • Leica
  • MilliporeSigma/Merck
  • Perkin Elmer
  • Qiagen
  • rock
  • Shimadzu
  • Thermo Fisher Scientific
  • Waters

For more information on this report, visit https://www.researchandmarkets.com/r/s67vpn

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Research and Markets
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SOURCE Research and Markets