FORT WAYNE, Indiana, Feb. 10, 2022 (GLOBE NEWSWIRE) — Vera Bradley, Inc. (Nasdaq: VRA; “Vera Bradley” or the “Company”), a leading American lifestyle company, today announced that Tom Giacalone, The Vice President, Digital for its Brand Vera Bradley, has been named to Signifyd’s list of 2022 Most Influential in Ecommerce, a group of commerce leaders who exceptionally overcame unique challenges of the year elapsed and propelled their organizations to new heights.

The 30 winners come from around the world and work in a wide range of verticals and roles. Each of them, including Giacalone, has shown creativity, perseverance, agility and brilliance in the new era of e-commerce, spurred by the challenges of an ongoing pandemic, changing consumer preferences and supply chain disruptions.

“Retail has always been the kind of dynamic industry that demands quick thinking and decisive action. The past two years have revealed that as a huge understatement, Signifyd CEO Raj Ramanand said in announcing the latest winners. “These 30 winners have turned this challenge into an advantage by launching new initiatives and exhibiting new ideas that have transformed their businesses in ways that anticipate the direction their customers will take.”

Giacalone has been added to an exclusive list that includes 29 other winners and a group of 30 recognized in 2021 as Signifyd’s inaugural group of e-commerce’s most influential.

Since joining Vera Bradley in 2014, Giacalone has led the brand’s digital transformation, including successfully migrating Vera Bradley’s digital flagship to a new e-commerce platform, relaunching international e-commerce capabilities and countless other enhancements to improve the omnichannel customer experience. Giacalone was an active member of from 2003 until 2015 when he was appointed to the National Retail Federation Digital Council. In 2018, he was nominated by industry peers to serve on the Digital Advisory Board of the National Retail Federation (Board of, a position he currently holds.

“On behalf of the entire Vera Bradley team, I would like to congratulate Tom Giacalone on being named one of e-commerce’s most influential honorees,” said Daren Hull, President, Vera Bradley Brand. “Tom has been instrumental in our evolution into a digital-first company that effectively engages our customers with a seamless shopping experience across all devices. Tom’s talent, tenacity and ingenuity make him utterly worthy of this honor.

As e-commerce’s most influential winner, Giacalone joins an elite group of industry professionals who now belong to a learning community that over the coming year will share insights and knowledge. through a series of events.

The most influential complete 2021 in e-commerce list and their stories can be found by visiting the Signifyd website.

Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with dedicated, emotionally connected and multi-generational female customers; alignment as casual, comfortable, affordable and fun brands; positioning as “gift” and socially connected brands; strong entrepreneurial cultures; a particular emphasis on community, charity and social conscience; multi-channel distribution strategies; and talented management teams aligned and committed to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel goods, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and brilliant colors that inspire and connect women like no other brand on the global market.

In July 2019, Vera Bradley, Inc. acquired a 75% stake in Creative Genius, Inc., which also operates as Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, Calif., is a fast-growing, digital-native and highly engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall. Pura Vida offers a differentiated and expanding offering of bracelets, jewelry and other lifestyle accessories.

Signifyd provides an end-to-end commerce protection platform that leverages its commerce network to maximize conversion, automate the customer experience, and eliminate fraud and customer abuse for retailers. Signifyd counts a number of Fortune 1000 and Internet Retailer Top 500 companies among its customers. Signifyd is headquartered in San Jose, California, with offices in Denver, New York, Mexico City, Belfast and London.

Julia Bentley, Vice President, Investor Relations
(260) 207-5116
[email protected]

877-708-VERA (8372)
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Mike Cassidy, PR and Storytelling Manager
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A photo accompanying this announcement is available at